With small-town roots in Santa Claus, Indiana, and a vision much bigger than where she started, DeAnna created Hollywood Cowgirls as a celebration of individuality, artistry, and the enduring spirit of the West.

What began with a love for turquoise and Western style has grown into a thoughtfully curated collection of Native-designed turquoise jewelry, distinctive clothing, and home décor, each chosen for its character, craftsmanship, and story.

At the heart of Hollywood Cowgirls is DeAnna’s belief that style has no age and the pieces we choose can say something about who we are. Through the collections she curates and the stories she shares, she hopes to inspire women to embrace what makes them unique, live boldly, and wear their strength and soul.